The post-event adrenaline has worn off. Your event is almost a distant memory. But you still feel the terrible aftertaste in your mouth. You look at your calendar—your team will gather again in a week to start planning your next gathering. And for the first time, you’re not looking forward to it. Tough conversations make you anxious. Especially after knowing your team has worked so hard!
Fearing empty seats and lost connections at your gathering?
Get an in-depth post-event evaluation and recommendations on every aspect that influences your event’s impact and success, and start creating unforgettable experiences.
show me, Veronica!
Regain excitement for event planning. Say goodbye to empty seats and lost connections.
But you can’t afford again to see so many chairs growingly left unoccupied or people preferring to look at their smartphones instead of connecting. Ah! And why have most guest speakers left after their sessions? You don’t want more negative publicity or damage to your gathering’s reputation. You don’t want to miss opportunities for growth and success. Most of all, you don’t want a negative impact on your team morale. You must admit it: something was ‘off’. But what?
You could spend days wrapping your head around. Or, a quicker solution—grab a personalised Gathering Audit now (in other words, a post-event evaluation).
And avoid repeating the same issues in your next event.
Benefit from 12+ years of proven event expertise to kindly rip your gathering a new one through focused insights and recommendations that boost attendance and create a vibrant atmosphere.
So, you know exactly how to set things back on track and make savvy decisions while creating a meaningful and transformative gathering experience for you, your team, and your audience.
Get fresh recommendations on…
Everything that influences and impacts the meaning and success of your event, including your…
Purpose: Why do you really get together?
Guest List: Who attended? Who should be there, who hasn’t?
Space: How does your chosen space suit your gathering’s purpose?
Experience Design: How did your curated experiences align with the gathering’s purpose?
Hosting: How did you set the tone for the atmosphere?
And much more…
We didn’t consider a post-event evaluation because we believed we could do it ourselves. However, when we read the raving reviews, and considering we still had the budget, we decided to trust Veronica with the Audit. We couldn’t make a better decision! The report was extremely detailed and clear. It gave us fresh insights and a concrete roadmap for improvement. It also taught us how we should structure our planning next time. It was like having an event expert and a teacher on our team. The Gathering Audit is a game-changer for beginners like us and seasoned event planners alike. It’s a shortcut to success, and we wholeheartedly recommend it.
Picture it: YOU press the beetroot red button that says “GET YOUR AUDIT NOW,” submit your event materials*, and ta-da! Your Audit will pop up in your inbox.
Buy & Share Details
First, purchase it (Easy!). Then, use the handy form link to send over all the juicy details for my post-event evaluation. (Also super easy, turns out.)
Let’s Chat
You (the main event organiser) and I hop on a call to dive deep into your event, using your brief as a starting point. Then, I audit your gathering. Meaning I gently critique it + sprinkle in suggestions and recs to make it more meaningful.
Review & Refine
(AKA “The Big Reveal”) After up to 10 business days, your Audit lands in your inbox. This part usually includes some audible gasps and exclamations, e.g. “Wow! Why haven’t I thought about it myself?!” It also often included ‘aha’ moments. Impressive, if you ask me.
Request your in-depth, personalised post-event evaluation (avec recommendations)
Take the first step towards hosting an unforgettable gathering.
Gathering Audit
3500 €
An in-depth 1:1, 45-minute consulting call.
“The Big Reveal”, a written report brimming with suggestions and recommendations to help you think differently about your event and make it unforgettable—and meaningful. Learn how I think it can be improved, reviewing its structure and all the core elements to create time well spent together.
One bonus follow-up email to address any questions you may have.
FAQs
Is a Gathering Audit right for me?
… and answers to other brilliant questions:
To help you evaluate how effectively you bring people together and identify areas for improvement in your event planning, design, execution, or hosting process. With those insights, you can: 1. Enhance the attendee experience, 2. Increase event attendance, 3. Set yourself apart from competitors, 4. Eliminate unnecessary elements, 5. Foster stronger attendee relationships, 6. Boost the event perception, and 7. Increase future attendance (I could list more, but those are probably enough). Seeking instant reward? You’ll get better and faster at decision-making. You and your team will enjoy the planning ride more because, thanks to the Audit, you’ll have a clear action plan (planning an event is hard work. Why make it harder?).
A written report organised into sections reflecting the areas where I give feedback and recommendations for improvement. Those include an analysis of your event’s purpose, or lack-there-of (“Why do you get together?”), your audience (“Who’s attending?” but also “Who should be there, who hasn’t?”), your venue (“Where does it take place? How can you adapt it for your purpose?”) and your experience (“What happens?”). And so, so much more.
If you have one, your event website, your program & schedule, and any promotional materials such as your press release, photos, and videos. Once I review the resources you’ve submitted before the 1:1 call, I’ll let you know if you need to prep & bring other documents.
Because there’s always room for improvement. This Gathering Audit isn’t just about fixing problems; it’s about uncovering hidden opportunities to take your events from ‘good’ to ‘exceptional.’ Even a tiny improvement can yield incredible results.
I understand your time constraints—and I also take mine seriously. That’s why I’ve designed this Gathering Audit process to be streamlined and efficient (you can review the process here). So, you can expect a comprehensive analysis without a significant time commitment.
There’s no better time than today! Jokes aside, the best times are before your event (ideally 1-3 months before, depending on your gathering size), so you have enough time to make necessary adjustments. Second, after your event (ideally up to a month after). So you can capture the lessons you learned when they’re still fresh and inform your future planning.
These can be ongoing gatherings you’re trying to fix or upgrade or a one-time moment with higher stakes.
No, this service is only for events that have run at least once.
Right now, I offer this Audit only for in-person events. Sign up for my newsletter to know when I offer this service for virtual and hybrid events.
Then you’re looking for the Gathering Tune-Up. During this hour-long consulting session, you can pour out your in-person event-related questions and doubts and get immediate answers from an expert who understands your needs (me!). You also can choose to receive a tailored action plan and coaching.
Everything is online—no need to travel anywhere. All you need is an internet connection.
I’d love to, but currently, I offer this as a virtual service. Exception: if your event is in the northeast of Italy, please email me with enough lead time at veronica@veronicafossa.com with your request and event details.
Absolutely! While some benefits aren’t always quantifiable in monetary returns and may take time to materialise fully, the Audit provides valuable insights and a clear plan to improve your event. Which outweighs the Audit’s cost. Ultimately, your event’s success will depend on how well you execute it and how your gathering’s purpose aligns with your attendees’ needs.
Yes, I do. Select “PayPal Pay-in-3” at the checkout and pay it in three instalments.
The Audit is non-refundable. Unless we agree otherwise, you must use it within 60 days of your purchase.
While I don’t offer refunds or a money-back guarantee, I’ll do everything I can (and beyond) to make your experience outstanding and provide valuable insights and recommendations tailored to your event. However, if you see no value after receiving and reviewing your Audit—which is hard to believe—say so in the follow-up email. Your feedback matters. So, I’m open to addressing any concerns you may have.
I have strict data protection measures in place, and all information you share during the Audit remains confidential. I’ll use your sensitive event data only to improve your event.
I’m Veronica Fossa, on a mission to save your gathering from empty seats and lost connections.
Why am I qualified to run your event audit and give you insights and recs (that, in turn, boost attendance and foster stronger attendee relationships)? I’m a gathering strategist and designer. For 15 years, I’ve created gatherings in various venues (prizes for the weirdest places to 1. A car’s boot and 2. Under a bridge) for co-ops to corporates, in-person and online.
And every time the adrenaline wore off, I’d audit them to avoid repeating the same mistakes again. I’d also uncover hidden opportunities to take my event from ‘good’ to ‘exceptional’. Because there’s always room for improvement.
So, if you’ve just hosted an event and, ahem, experienced empty seats, lost connections, and the like (I feel you!), I’d love to critique it so you can set things back on track and create a meaningful and transformative gathering experience for you, your team, and your audience.
“We could provide a different, more curated event experience than the typical conference dinner.”
With MELT Forum, we were determined to provide a different event experience than the typical conference dinner and instead highly curate it—and here, Veronica helped us make a difference.
See your gathering soar with your in-depth Audit (avec recs).
I’ll be gentle, I promise.
Gathering Audit
3500 €
An in-depth 1:1, 45-minute consulting call.
“The Big Reveal”, a written report brimming with suggestions and recommendations to help you think differently about your event and make it unforgettable—and meaningful. Learn how I think it can be improved, reviewing its structure and all the core elements to create time well spent together.
One bonus follow-up email to address any questions you may have.